One of the biggest challenges for frontline banking advisors is quickly assessing potential new customers, determining optimal pricing across multiple products, and delivering compelling offers at high speed (a few hours).

Customers today expect fast, personalized service, and any delay in providing offers can drive them toward more agile competitors.

Why Is Speed a Challenge in Banking?

Many banks rely on disconnected systems and outdated legacy technology, making real-time customer assessments and seamless offer generation difficult. Manual processes - such as paperwork and approval queues - further slow down the process due to a lack of effective system support.

Pricing plays a crucial role in customer assessments. Frontline advisors need supportthat enables them to dynamically price products and customers in a holistic fashion.This means incorporating all relevant factors, such as income components, costs, risk, regulatory capital charges, and management’s risk appetite. Most banks lack this level of support for the frontline.

The Benefits of High-Speed Assessments and Offer-Making

Accelerating customer assessments, pricing, and offer generation delivers significant advantages:

• ‍Enhanced Customer Experience – Faster decision-making reduces wait times, improving customer satisfaction andreinforcing the bank’s professionalism. Personalized, timely offers also increase acceptance rates.
• ‍Competitive Edge – Quick responses set a bank apart, particularly in retail and SME banking. Beingthe first to make an offer significantly improves the chances of winning new customers.
• ‍Higher Revenue & Conversion Rates – Faster, personalized pricing boosts conversion rates and enhances cross- and upselling opportunities.
• ‍Better Risk Management – Holistic pricing ensures that new customer exposures are accurately priced, factoring in risk, costs, capital charges, and management’s risk appetite.
• ‍Operational Efficiency – Streamlined, system-supported processes reduce manual work for frontline employees, improving overall productivity.
• ‍Stronger Personalization – By providing highly individualized assessments, pricing and AI-driven customer potentials, a better match between customer needs and product offerings boosts long-term relationships.

How AQOPTIMIZER Transforms Banking Efficiency

AQOPTIMIZER empowers many banks In the Nordics and thousands of frontline employees and staff specialists rely on it for daily optimization. It integrates with existing IT - no rip-and-replace is needed. It enables fast customer assessments, dynamic pricing and embedded approvals with audit trail. Soon, integrated offer generation will further boost efficiency.

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